In [[Marketing Strategy and Organization: Building Sustainable Business]] some tools are mentioned to conduct a weakness audit. The most important question to answer is what you will do better or different:
1) Audit of the core processes with a self assessment:
<<image /static/files/MBI/Module%2011/auditcoreprocesses.png width:800>>
2) A mapping of critical success factors:
<<image /static/files/MBI/Module%2011/CriticalSuccessFactors.png width:800>>
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Sun, 09 Jan 2011 13:38:15 GMT
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dirkjan
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Sun, 09 Jan 2011 13:38:15 GMT
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dirkjan
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M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future
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dirkjan