The way-to-market architecture defines how the products and services of the company reach the end-users. The end user may be reached through a combination of:

* Direct Channels
* Indirect Channels
* Influencers
** Advisers
** Regulatory Institutions
** Media, etc

Into the different end-user segments

See also: [[M8-S3 - Reading - Strategies for E-Business - Chapter 10 - Choosing the appropriate strategy for interaction with suppliers]]
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mbi_public
created
Fri, 24 Dec 2010 14:26:05 GMT
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dirkjan
modified
Fri, 24 Dec 2010 14:26:05 GMT
modifier
dirkjan
tags
Marketing Strategy and Organization: Building Sustainable Business
Model
creator
dirkjan