{{diff{
  Value innovation is making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. It is about:
  1) Creating
  2) Raising
  3) Reducing
  4) Eliminating
- factors that the industry accepts as a given. Be careful not to over-design an offering (authors call this //Christmas Tree Management//
+ factors that the industry accepts as a given. Be careful not to over-design an offering (authors call this //Christmas Tree Management//. An example was given for a Dutch bank trying to be good at everything:
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+ 
+ <<image /static/files/MBI/Module%2011/strategycanvas.png width:600>>
}}}
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Sun, 09 Jan 2011 14:17:51 GMT
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dirkjan
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Sun, 09 Jan 2011 14:17:51 GMT
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dirkjan
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dirkjan