In [[Marketing Strategy and Organization: Building Sustainable Business]] the value grid summarizes market reality along two axes:
* [[Value@Customer]]
* [[Value@Company]]
<<image /static/files/MBI/Module%2011/valuegrid.PNG width:500>>
* The ''success'' box defines the best situation, value is delivered to the company and the customer. Current and future customers can rest assured of a sustained offering.
* The ''Idiot'' quadrant is very common. The organization operates in such a way that its company will turn into an economic hell.
* The ''Rip-off'' quadrant denotes a situation where a short term 'rip-off' undermines the longer term viability of the company
* The ''Lobotomy'' quadrant refers to a situation where both company and customer are unhappy with each other. This happens more often than you would think. It would not happen in a fully free market situation but sometimes is a result of government rules.
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marketing_public
created
Fri, 14 Jan 2011 10:19:36 GMT
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dirkjan
modified
Fri, 14 Jan 2011 10:19:36 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
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Term
creator
dirkjan