There are a few ways to uncover decision making criteria in the [[Decision Making Unit (DMU)]]

By observation:
* What has the customer talked about?
* What do they seem to be struggling with?
* What gets their attention?

By deduction:
* What is happening in the customer market place?
* What are their competitors doing?
* What do their clients want?
* What should they want from a supplier like you?
bag
sales_public
created
Fri, 09 Dec 2011 10:35:01 GMT
creator
dirkjan
modified
Fri, 09 Dec 2011 10:35:01 GMT
modifier
dirkjan
tags
Decision Making Unit (DMU)
M20
Term
creator
dirkjan