In the [[Decision Making Unit (DMU)]] the different roles can perceive your offering in different ways. Perceivers of ''trouble'' believe your value proposition will bring them out the problematic situations they experience today

<<image /static/files/MBI/Module%2020/Perceiveroftrouble.png width:300>>

|Perceives|Trouble|
|Probability of action|High|
|Trigger words|Problems, Dissatisfaction, Does not work|
|Your product|Quickest to remove the perceived problem|
bag
sales_public
created
Fri, 09 Dec 2011 10:55:26 GMT
creator
dirkjan
modified
Fri, 09 Dec 2011 10:55:26 GMT
modifier
dirkjan
tags
M20
Term
creator
dirkjan