In [[Marketing Strategy and Organization: Building Sustainable Business]] the following methods for trend spotting are mentioned:
* [[Porter's five forces]]
* Mapping a companies [[Value network]]
* [[STEP Analysis]]
bag
marketing_public
created
Sun, 09 Jan 2011 12:30:25 GMT
creator
dirkjan
modified
Sun, 09 Jan 2011 12:30:25 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Term
creator
dirkjan