In [[Sales Stages]] the concept of the value equation denotes that tehre is a balance between the cost of a solution versus benefit:

<<image /static/files/MBI/Module%2016/valuequation.PNG width:400>>

Things that no NOT easily tip the sales:
* Inconvenience

Things that can easily tip the sales:
* Lost customers
* Competition
* Lost quality
* Inefficiency
* Slow response times
<<image /static/files/MBI/Module%2016/thesalesprocesscheap.png width:400>>
bag
sales_public
created
Sat, 11 Jun 2011 07:17:52 GMT
creator
dirkjan
modified
Sat, 11 Jun 2011 07:17:52 GMT
modifier
dirkjan
tags
M16
Model
Term
creator
dirkjan