The path to purchase contains the following steps any consumers take before a purchase:

* Step 1: Identify needs or problem
* Step 2: Gather data
* Step 3: Clarify need
* Step 4: Identify options that fulfill need
* Step 5: Develop purchase criteria
* Step 6: Identify potential sources
* Step 7: Visit potential sources
* Step 8: Identify potential salespeople
* Step 9: Select preferred outlet and salesperson

See also [[AIDA]] which is a shorter version of this process.
bag
sales_public
created
Fri, 10 Jun 2011 09:10:42 GMT
creator
dirkjan
modified
Fri, 10 Jun 2011 09:10:42 GMT
modifier
dirkjan
tags
How you make the sale
Term
creator
dirkjan