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The long tail concept has three main implications for companies that want to access and leverage the long tail for their customers:
* Lengthen the tail
** By giving people access to a large pool of individuals, social networking lengthens the tail of potential contacts.
* Fatten the tail
** By increasing the  frequency of interaction the tail can be fattened.
* Drive demand down the tail
** This can be achieved by shifting users attention to content that is normally difficult to find. Amazon did this with their recommendation mechanism.<data>{"Author":"Chris Anderson","Title":"The Long Tail","ReadingCompleted":true}</data>
bag
mbi_public
created
Sat, 11 Jun 2011 13:08:55 GMT
creator
dirkjan
modified
Sat, 11 Jun 2011 13:08:55 GMT
modifier
dirkjan
tags
Book
Model
Term
creator
dirkjan