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<iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&npa=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=httptiddlyweb-20&o=1&p=8&l=as1&m=amazon&f=ifr&asins=0976470705" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>
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Very useful book describing a structured approach to new customer discovery for new product. Summary of the described framework below:

<<tiddler [[Customer Development Checklist]]>>
<data>{"Author":"Steven Gary Blank","Title":"The Four Steps to the Epiphany","ReadingCompleted":true,"Rating":"*****"}</data>
bag
mbi_public
created
Sun, 12 Jun 2011 19:38:01 GMT
creator
dirkjan
modified
Sun, 12 Jun 2011 19:38:01 GMT
modifier
dirkjan
tags
Book
creator
dirkjan