See [[this|/static/files/MBI/Other/The%20Four%20Esssential%20Competencies%20to%20Be%20Market-driven,%20Rapidinnovation.pdf]] article shared by Rob Krueger. Original source: http://bemarketdriven.com/images/BeMarketDriven_s_4_Fundamentals.pdf

# [[The ability to describe your indented customers]]
# [[The ability to gain and use deep customer insights]]
# [[The ability to develop and optimize solution road maps]]
# [[The ability to align the companies resources to customer needs]]

!The ability to describe your indented customers
<<tiddler [[The ability to describe your indented customers]]>>
!The ability to gain and use deep customer insights
<<tiddler [[The ability to gain and use deep customer insights]]>>
!The ability to develop and optimize solution road maps
<<tiddler [[The ability to develop and optimize solution road maps]]>>
!The ability to align the companies resources to customer needs
<<tiddler [[The ability to align the companies resources to customer needs]]>>
bag
marketing_public
created
Sat, 17 Sep 2011 07:45:44 GMT
creator
dirkjan
modified
Sat, 17 Sep 2011 07:45:44 GMT
modifier
dirkjan
tags
competency
market driven
creator
dirkjan