!URL
http://www.forbes.com/sites/bruceupbin/2012/08/30/the-dangerous-seduction-of-the-lifetime-value-ltv-formula/

!Description
One line summary: do not spend more on marketing than you should
bag
mbi_public
created
Wed, 05 Sep 2012 19:52:26 GMT
creator
dirkjan
modified
Wed, 05 Sep 2012 19:52:26 GMT
modifier
dirkjan
tags
bookmark
business
mbi
software
creator
dirkjan