A Sustainable Competitive Advantage is 1) based on ''delivering superior value'', 2) a consistent ''difference'' in product attributes that is a direct consequence of a ''capability gap''. 3) The product attribute differences must be the [[Key buying criteria]] for a customer.

Conditions for a  sustainable competitive advantage
* When does a producer have a sustainable competitive advantage
* How can a strategist test whether an advantage is sustainable?
Implications for strategy:
* Does a  sustainable competitive advantage guarantee success?
* Can a producer succeed without a  sustainable competitive advantage?
* Should a producer always pursue an  sustainable competitive advantage?

A  competitive advantage is meaningful only when:
* Customers perceive a consistent difference in important attributes between the producers product or service and its competitors
* That difference is the direct consequence of a capability gap between the producer and its competitors

From an entrepreneurial marketing view a Sustainable Competitive Advantage is why the customers or potential customer will more likely buy from you than from your competition.

Part of:
[[M3-S3 - Reading - Coyne, K.P. Sustainable Competitive Advantage]]
[[M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation]]

Also called an [[Unfair advantage]].

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See also:
* [[De-averaging of competitive advantage]]
* [[Market based view]] and [[Resource based view]]
* [[Sustainability of a Competitive Advantage]]
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Mon, 27 Dec 2010 21:53:00 GMT
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Mon, 27 Dec 2010 21:53:00 GMT
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