We generate intuitive opinions on complex matters. If a satisfactory answer to a hard question is not found quickly, [[System 1]] will find a related question that is easier and will answer it. I call the operation of answering one question in place of another substitution:
* The ''target question'' is the assessment you intend to produce.
* The ''heuristic question'' is the simpler question that you answer instead.

|Target Question|Heuristic Question|h
|How much would you contribute to save an endangered species?|How much emotion do I feel when I think of dying dolphins?|
|How happy are you with your life these days?|What is my mood right now?|
|How popular is the president right now?|How popular will the president be six months from now?|
|How should financial advisers who prey on the elderly be punished?|How much anger do I feel when I think of financial predators?|
|This woman is running for the primary. How far will she go in politics?|Does this woman look like a political winner?|
bag
thinkingfastandslow_public
created
Sat, 10 Jan 2015 04:57:04 GMT
creator
dirkjan
modified
Sat, 10 Jan 2015 05:01:17 GMT
modifier
dirkjan
tags
Term