In [[Marketing Strategy and Organization: Building Sustainable Business]] a [[Strategy]] is defined to be a collection of strategic projects that together bring the company to the place where it wants to be.
bag
marketing_public
created
Sun, 09 Jan 2011 12:21:07 GMT
creator
dirkjan
modified
Sun, 09 Jan 2011 12:21:07 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Strategy
Term
creator
dirkjan