In the [[Abell Framework]] strategic position is defined by the choices made with respect to the three questions:
* Who do we serve?
* What do we offer?
* How do we do that?
In [[Marketing Strategy and Organization: Building Sustainable Business]] strategic positioning is defined as:
* Define what you do different than the competition
* Define how you do the same thing differently

See also: [[Positioning]]
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mbi_public
created
Mon, 27 Dec 2010 15:52:08 GMT
creator
dirkjan
modified
Mon, 27 Dec 2010 15:52:08 GMT
modifier
dirkjan
tags
Abell Framework
Term
creator
dirkjan