In [[Marketing Strategy and Organization: Building Sustainable Business]] a strategic busines unit is defined to have its own objectives  and competes in a specific [[segment|Market Segmentation]] with other companies for the production and selling of  specific goods or services.

See also: [[Division]]@management
bag
marketing_public
created
Fri, 24 Dec 2010 18:11:05 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 18:11:05 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Term
creator
dirkjan