In this step you begin talking about your product(s) or service(s). You will do this in terms of its basic features but will need to translate these features to (perceived) benefits for your customer. Key point is to talk about the features and benefits of your product/service in //''a way that matters''// to the prospective customer.
bag
howtomakethesale_public
created
Thu, 02 Jun 2011 19:58:11 GMT
creator
dirkjan
modified
Thu, 02 Jun 2011 19:58:11 GMT
modifier
dirkjan
tags
The Sales Process
creator
dirkjan