In [[Influence, the psychology of persuasion]] the six principles of influence described are:

# [[Reciprocity]]
** Free samples, than buying
** Gifts provoke a feeling of guild from which we want to release ourselves.
** Example during the MBI training was that if you buy something small for people they are more likely to give you something back
# [[Commitment and consistency]]
# [[Social proof]]
# [[Likeability]]
# [[Authority]]
# [[Scarcity]]

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<div style="width:425px" id="__ss_2749091"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/thomasvdc/persuasion-herding-the-digital-sheep" title="Persuasion: herding the digital sheep">Persuasion: herding the digital sheep</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/2749091" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/thomasvdc">Thomas Vande Casteele</a> </div> </div>
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Audiofragment, part 1:
<<tiddler [[M16-S2 - Audio - The six principles of inluence - Part 1]]/>>

!Robert Cialdini - Six points
<<tiddler [[Robert Cialdini - Six points]]>>
bag
sales_public
created
Sat, 18 Jun 2011 13:12:48 GMT
creator
dirkjan
modified
Sat, 18 Jun 2011 13:12:48 GMT
modifier
dirkjan
tags
Influence, the psychology of persuation
creator
dirkjan