In [[Marketing Strategy and Organization: Building Sustainable Business]] //''marketing''// is defined as an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the [[Organization]]@management and its [[Stakeholders]].
bag
marketing_public
created
Mon, 27 Dec 2010 21:19:40 GMT
creator
dirkjan
modified
Mon, 27 Dec 2010 21:19:40 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Term
creator
dirkjan