The Roadmap for e-business strategy addresses nine interrelated issues:
# ''Vision'', What is the vision for our company?
## Includes a [[Mission statement]]
# ''Objectives'', What are the objectives for our e-business strategy?
## How are we going to measure success?
## Revenue, Market share, Profit, Customer Satisfcation.
# ''Value creation'', What value do we want to offer through our e-business strategy?
## What type of [[Sustainable Competitive Advantage]] are we aiming for?
## How are we going to diffentiate from the competition? [[M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options]]
# ''Target segments'', What are the customer segments to target and what is our value proposition for each segment?
## What  [[Market Segmentation]] strategy do we want to choose?
# ''Privacy, ethical and legal issues'', What kind of privacy concerns, ethical and legal issues do we need to consider?
## With disregard for privacy issues it would be interesting to collect the following data for your customers:
### Contact information
### Profile information
### Behavioral information (on a single website)
### Behavioral information (on multiple websites)
## Security risks (phishing, malicious code, spoofing, DOS attacks)
# ''External partners'', Should we implement our e-business strategy alone or with partners?
## See [[M8-S3 - Reading - Strategies for E-Business - Chapter 10 - Choosing the appropriate strategy for interaction with suppliers]]
# ''Organizational model'', What organizational model should we apply?
## See [[M8-S4 - Reading - Strategies for E-Business - Chapter 11 - Choosing the appropriate strategy for interacting with users]]
# ''Revenue and cost model'', What is our cost and revenue model?
# ''Strategy alignment'', How is our e-business strategy aligned with our physical strategy?
## Regarding pricing three options exist:
### Apply the same pricing online as offline
### Charge lower prices online
### Charge higher prices online

Part of: [[M8-S4 - Reading - Strategies for E-Business - Chapter 13 - A roadmap for e-business strategy implementation]]
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businessmodelling_public
created
Mon, 27 Dec 2010 18:04:40 GMT
creator
dirkjan
modified
Mon, 27 Dec 2010 18:04:40 GMT
modifier
dirkjan
tags
Business
M8
Model
Modeling
creator
dirkjan