Strategic options need to be competitive and feasible. The risk/return matrix can plot several dimensions of a strategic option:
# The size of the circles represents the required investments
# The vertical dimension is the return on investment
# The horizontal dimension is the associated risk
<<image /static/files/MBI/Module%2011/riskreturnanalysis.PNG width:600>>
bag
marketing_public
created
Wed, 12 Jan 2011 21:23:00 GMT
creator
dirkjan
modified
Wed, 12 Jan 2011 21:23:00 GMT
modifier
dirkjan
tags
M11
M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future
Model
creator
dirkjan