The resource based view sees firms ''//resources and capabilities as the key for achieving competitive advantage//''.

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<img src="/static/files/MBI/Module%206/marketbasedvsresourcecbasedview.PNG" width=600>
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Core questions:
# How resources and capabilities be build and exploited?
# How can resources and capabilities be protected?

See also [[M4-S3 - Session notes - Porter Five Forces]], [[Sustainable Competitive Advantage]] and [[Market based view]]
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mbi_public
created
Fri, 14 Jan 2011 09:44:09 GMT
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dirkjan
modified
Fri, 14 Jan 2011 09:44:09 GMT
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dirkjan
tags
Business
M4
Planning
Term
creator
dirkjan