In [[The Personal MBA]] a //resale// is based on purchasing an asset from another business to sell it later at a higher price. It is one of the [[Twelve standard Forms of Value]] (Form of Value #5 of 12). Resellers are valuable because they help wholesalers sell products without having to find individual buyers. The core competences for a reseller need to be:
* Sourcing good products at low prices
* Managing inventory levels
!Key Points:
* Resale is, basically, purchasing an asset from another business to sell it later at a higher price.
* The keys to do this effectively are:
** Purchase a product as inexpensively as possible, usually in bulk.
** Keep the product in good condition until sale.
** Find purchasers of the product quickly to lower inventory costs.
** Sell the product for as high a markup as possible.
* Resale value lies in helping wholesalers sell without having to find individual customers.
!Questions for Consideration:
* Does delivering value as a resale make sense for your business idea?
* If so, what do you need to plan for to make it successful?

Source: http://book.personalmba.com/resale/
bag
mbi_public
created
Sat, 15 Jan 2011 20:00:01 GMT
creator
dirkjan
modified
Sat, 15 Jan 2011 20:00:01 GMT
modifier
dirkjan
creator
dirkjan