Psychological value refers to the many ways a product or service can  generate satisfaction for a user (see [[Universal Benefits]]))
bag
marketing_public
created
Sun, 04 Dec 2011 19:08:17 GMT
creator
dirkjan
modified
Sun, 04 Dec 2011 19:08:17 GMT
modifier
dirkjan
tags
Term
The Strategy and Tactics of pricing
creator
dirkjan