Profiling Variables are the variables along which [[Customer Segmentation]] and [[Market Segmentation]] are defined. In consumer markets these variables are defined along the following axes:
* Geographic
** Continents, Countries, States
** Region, Size of City, Climate
* Demographic
** Age, Gender, Income, Lifestyle
* Psychographic
** Personality type and interest, cash-rich, time-poor)
** Lifestyle, Values
* Behavorial
** Purchasing frequency, usage pattern
** Frequency of use, Loyalty, Readiness to buy

See also: [[Lifestyle Segmentation]]
bag
marketing_public
created
Fri, 24 Dec 2010 18:21:35 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 18:21:35 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Term
creator
dirkjan