Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
bag
mbi_public
created
Fri, 06 May 2011 09:30:54 GMT
creator
dirkjan
modified
Fri, 06 May 2011 09:30:54 GMT
modifier
dirkjan
tags
M15
Term
creator
dirkjan