In [[The Personal MBA]] //Perceived Value// determines how much your customers will be willing to pay for what you are offering. The higher the perceived value of your  offering, the more you will be able to charge for it.

Key Points:
* Perceived value determines how much your customers will be willing to pay for your offer.
* The less attractive the End Result, and the bigger the involvement it takes to the user to get the benefit, the lower the perceived value will be.
* Create forms of value with the least end-user effort and best End Result possible to have the highest perceived value.

Questions for Consideration:
* Which forms have the highest perceived value?
* How can you remove effort or frustration for your customers?
* How much would they be willing to pay for those additional benefits?

Source:
http://book.personalmba.com/perceived-value/
bag
mbi_public
created
Sat, 14 May 2011 12:30:38 GMT
creator
dirkjan
modified
Sat, 14 May 2011 12:30:38 GMT
modifier
dirkjan
tags
The Personal MBA
creator
dirkjan