One of the most critical aspects driving customer choice and willingness to pay is the alternative offerings. The next best competitive alternative (NBCA). The NBCA, which is the price the competitor charges for the product or service, defines the reference value for an offering.
bag
marketing_public
created
Sun, 04 Dec 2011 19:12:08 GMT
creator
dirkjan
modified
Sun, 04 Dec 2011 19:12:08 GMT
modifier
dirkjan
tags
Term
creator
dirkjan