In the [[Decision Making Unit (DMU)]] the different roles can perceive your offering in different ways. Perceivers of ''even keen'' / neutral believe your value proposition will bring them out the problematic situations they experience today

<<image /static/files/MBI/Module%2020/Perceiverofevenkeen.png width:400>>

|Perceives|Neutral|
|Probability of action|Low|
|Trigger words|Problems, Dissatisfaction, Does not work|
|Your product|Quickest to remove the perceived problem|
bag
sales_public
created
Fri, 09 Dec 2011 10:42:58 GMT
creator
dirkjan
modified
Fri, 09 Dec 2011 10:42:58 GMT
modifier
dirkjan
tags
M20
Term
creator
dirkjan