In [[The Personal MBA]] a //multiplication// is defined to be [[Duplication]] for a whole process or [[System]]. Multiplication is what separates small business from large business. Successful companies for multiplication are Ikea, McDonalds and Walmart.
!Key Points:
* Multiplication is duplication for an entire process or system.
* There’s an upper limit on what a single business can produce. By creating identical business systems based on a proven model, a business can deliver value to more customers.
* Multiplication is what separates small businesses from huge businesses.

!Questions for Consideration:
* Can your business multiply as well as [[duplicate|Duplication]]?
* How could you take advantage of multiplication to serve more customers?

Source: http://book.personalmba.com/multiplication/
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mbi_public
created
Sat, 15 Jan 2011 17:44:07 GMT
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dirkjan
modified
Sat, 15 Jan 2011 17:44:07 GMT
modifier
dirkjan
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Term
The Personal MBA
creator
dirkjan