The four p's of marketing are price, product, place, promotion.

<<image /static/files/MBI/Module%206/fourp.PNG width:250>>

''[[Product Decisions|Product Decisions in the Marketing Mix]]''
''[[Price Decisions|Price Decisions in the Marketing Mix]]''
''[[Distribution (Place) Decisions|Distribution (Place) Decisions in the Marketing Mix]]''
''[[Promotion Decisions|Promotion Decisions in the Marketing Mix]]''

Source: http://www.netmba.com/marketing/mix/
Part of [[M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation]]
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Sun, 12 Dec 2010 11:51:50 GMT
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Sun, 12 Dec 2010 11:51:50 GMT
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