The market based view sees firms //''positioning in the market as key for achieving competitive advantage''//.

<<image /static/files/MBI/Module%206/marketbasedvsresourcecbasedview.PNG width:600>>

Core questions:
* What are the attributes of attractive industries
* How can an attractive position in the industry be achieved.

See also: [[M4-S3 - Session notes - Porter Five Forces]], [[Sustainable Competitive Advantage]] and [[Resource based view]]
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mbi_public
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Fri, 14 Jan 2011 09:46:39 GMT
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dirkjan
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Fri, 14 Jan 2011 09:46:39 GMT
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dirkjan
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Business
M4
Planning
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creator
dirkjan