Companies may chooseone of the following four scope strategies:
# //[[Non-segmentation strategy]]//; in this strategy the company defines one [[Customer Value Proposition]] which is marketed to all the selected target segments
# //[[Segmentation strategy]]//; having identified the target segments, the compay devises a different customer value proposition for each of the selected segments
# //[[Niche strategy]]//; the copmany identifies one segment and develops a customer value proposition for that segment.
# //[[Customisation strategy]]//; the offering is adapter for each and every customer, either via pure customisatiom or standardized customisation.
bag
marketing_public
created
Mon, 27 Dec 2010 14:49:22 GMT
creator
dirkjan
modified
Mon, 27 Dec 2010 14:49:22 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Term
creator
dirkjan