<<formTiddler [[NewBookTemplate]]>>

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<iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&nou=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=httptiddlyweb-20&o=1&p=8&l=as1&m=amazon&f=ifr&asins=1400064287" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>
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What sticks? Stick is understandable, memorable and effective in changing thought or behavior.

<<tiddler [[SUCCESS]]>>

Tip from Moenaert in [[M11-Market Roadmapping]]<data>{"Author":"Chip Heath","Title":"Made to Stick: Why Some Ideas Survive and Others Die","ReadingCompleted":true,"Rating":"****"}</data>

<<image /static/files/Softskills/make-your-message-stick.png width:400>>
bag
mbi_public
created
Mon, 09 Jul 2012 19:45:47 GMT
creator
dirkjan
modified
Mon, 09 Jul 2012 19:45:47 GMT
modifier
dirkjan
tags
Book
creator
dirkjan