With the advent of Web 2.0 new ways to communicate became available. Among those are:
* Blogs
* Wikis
* Social Networking
* Social Bookmarking
* Media and information sharing platforms
* Web based tools
* Web based desktop applications.
The social component introduces the following possibilities:
* Finding valuable peers
* Associating with valuable peers
* Imparting information (sharing)
There exists a [[Trade-off between richness and reach]]. Reach refers to the number of people exchanging information. Richness is defined by the following dimensions:
* Bandwidth
* Customization
* Interactivity
[[Customer relationship management]] consists of four elements:
* ''Customer selection''
** What criteria determine who will be our most profitable customer?
* ''Customer acquisition''
** How can we acquire this customer in the most efficient and effective way?
* ''Customer retention''
** How can we keep this customer for as long as possible?
* ''Customer extension''
** How can we increase the loyalty and the profitability of this customer?
The concept of [[Mass customization]] puts a consumer in charge of many steps that used to be in control of the company. Social  Networking can greatly [[Increase the reach of interacting with customers]].

Part of [[Strategies for E-Business]]
bag
businessmodelling_public
created
Mon, 27 Dec 2010 17:59:41 GMT
creator
dirkjan
modified
Mon, 27 Dec 2010 17:59:41 GMT
modifier
dirkjan
creator
dirkjan