Audio Friday 17:00 - 18:30:
<<AudioFragment /static/files/MBI/Module%208/M8-S2%20-%20Ducati%20Case.mp3>>

Questions for the case study:
1. How would you compare the e-business/e-commerce strategy of [[Ducati|M8-S2 - Case - Ducati]] and of [[Harley-Davidson|M8-S2 - Case - Harley-Davidson]]? How would you explain the differences between these strategies among two leading motorcycle manufacturers?
2. What are the advantages and drawbacks (including those that are business model related) for Ducati to outsource some activities of its value chain?
3. Do you think that Ducati’s decision to diversify its products with the exclusive online sale of new motorcycle models could be the starting point of a new strategy? More generally, what future actions would you recommend to the Ducati management in order to sustain their lead in e-business and e-commerce?
* It is already a starting point by itself: they are more customer intimate: customers become marketeers
* Keep investing in the online relation with the customer:
** Customers become designers
** Customers share experiences (trips, models)
** Enable mass customization
* Event sponsoring
* Clinics for motorcycling
* Start investing in global representation: create experience centres
* Include dealers in online offering
* Engage with life style sponsors (virgin entertainment, mattel)
* Seasonal effects:
** Only offer specials in the 'off season'
** Maintenance in the winter
4. What lessons would you draw from the Ducati vs. Harley-Davidson case study? How applicable are these lessons to other manufacturing companies?
* Standardization of value chain process
* The brand counts more than manufacturing
* Ducati: A platform strategy reduced manufacturing costs
* Ducati: Ducati Improvement Process, structured programs for changing their value network
* HD: Rationalized suppliers base

Part of: [[Strategies for E-Business]]
bag
businessmodelling_public
created
Sat, 06 Nov 2010 13:20:43 GMT
creator
dirkjan
modified
Sat, 06 Nov 2010 13:20:43 GMT
modifier
dirkjan
tags
Business
Case
M8
creator
dirkjan