Audio morning session 09:00-11:00:
<<AudioFragment /static/files/MBI/Module%208/M8-S1%20-%200900-1100.mp3>>

Audio morning session 11:00-12:30:
<<AudioFragment /static/files/MBI/Module%208/M8-S1%20-%2001100-1230.mp3>>

<<tiddler [[NTT DoCoMo]]>>

We discussed the [[M8-S1 - Case - Levi Strauss]] purchasing strategy.

Towards one-to-one marketing: Quote Jack Wesch: "In the 1980's we saw in every individual a customer, in the 1990s and beyond we ought to see in every customer and individual"
|Traditional Aproach|Item|One-to-One Approach|h
|Assign standardized products to customer segments|''Goal''|Satisfy customer needs|
|Products|''Centre of interest''|Customers|
|Quantitative|''Customer data''|Quantitative and qualitative data|
|Customer is the end of the value chain|''Processes''|Customer is the beginning of the value chain|
|Cluster analysis|''Marketing methods''|Deduction of preferences|
bag
businessmodelling_public
created
Sat, 06 Nov 2010 13:19:38 GMT
creator
dirkjan
modified
Sat, 06 Nov 2010 13:19:38 GMT
modifier
dirkjan
creator
dirkjan