Themes:
* Mass-Customization through the Internet
* Internet-based Social Networks
Prepare case: - [[Spreadshirt.com|M8-S3 - Case - Spreadshirt.com]] – case study # 14 in the textbook
Read:
* Chapters 7, 8, 9 and 10 of the textbook
* [[Henry W. Chesbrough, “Why companies should have open business models”|/static/files/MBI/Module%208/why%20companies%20should%20have.pdf]], MIT Sloan Management Review, Winter 2007, pages 22-28.
Questions for the case study:
1. How would you compare the product portfolio and business model of Spreadshirt.com to those of a ‘traditional’ merchandising company?
2. How unique and sustainable are the value proposition and business model of Spreadshirt.com? Could they be easily copied by existing competitors or new entrants?
3. Would you consider Spreadshirt.com as an Internet-based social network? Defend your arguments.
4. What actions would you recommend to the management of Spreadshirt.com in order to maintain the company’s first-mover’s advantage in Germany and further grow its business internationally?

Summary:
[[M8-S3 - Reading - Strategies for E-Business - Chapter 7 - Exploiting opportunities of new market spaces in e-Business]]
[[M8-S3 - Reading - Strategies for E-Business - Chapter 8 - Creating and capturing value through e-Business strategies]]
[[M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization]]
[[M8-S3 - Reading - Strategies for E-Business - Chapter 10 - Choosing the appropriate strategy for interaction with suppliers]]

[[M8-S3 - Reading - Chesbrough, Why companies should have open business models]]
[[M8-S3 - Session Notes]]
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businessmodelling_public
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Mon, 27 Dec 2010 18:01:12 GMT
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dirkjan
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Mon, 27 Dec 2010 18:01:12 GMT
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dirkjan
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dirkjan