Themes:
* From e-Commerce to e-Business
* Managing Value Networks and Outsourcing
Prepare case:
* Ducati (Italy) vs. [[Harley-Davidson|M8-S2 - Case - Harley-Davidson]] (USA) – case study # 4 in the textbook
Read:
* Chapters 4, 5 and 6 of the textbook
* [[Mark W. Johnson, Clayton Christensen, and Henning Kagermann, “Reinventing your business model”|/static/files/MBI/Module%208/Reinventing%20your%20business%20model.pdf]], Harvard Business Review, December 2008, pages 51-59.
Questions for the case study:
1. How would you compare the e-business/e-commerce strategy of Ducati and of Harley-Davidson? How would you explain the differences between these strategies among two leading motorcycle manufacturers?
2. What are the advantages and drawbacks (including those that are business model related) for Ducati to outsource some activities of its value chain?
3. Do you think that Ducati’s decision to diversify its products with the exclusive online sale of new motorcycle models could be the starting point of a new strategy? More generally, what future actions would you recommend to the Ducati management in order to sustain their lead in e-business and e-commerce?
4. What lessons would you draw from the Ducati vs.  [[Harley-Davidson|M8-S2 - Case - Harley-Davidson]] case study? How applicable are these lessons to other manufacturing companies?

Summary:
[[M8-S2 - Reading - Strategies for E-Business - Chapter 4 - Internal Analysis]]
[[M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options]]
[[M8-S2 - Reading - Strategies for E-Business - Chapter 6 - Sustaining Competitive Advantage]]

[[M8-S2 - Reading - Mark W. Johnson, Clayton Christensen, and Henning Kagermann, Reinventing your business model]]
bag
businessmodelling_public
created
Sat, 06 Nov 2010 13:18:45 GMT
creator
dirkjan
modified
Sat, 06 Nov 2010 13:18:45 GMT
modifier
dirkjan
creator
dirkjan