Themes
* Introduction to the course
* Dimensions of business innovation
Prepare case: - From A(pples) to Z(oom lenses): [[Extending the boundaries of multichannel retailing at Tesco.com|M8-S1 - Case - Tesco.com]] (UK) – case study # 1 in the textbook –
Read:
* Chapters 1, 2 and 3 of the textbook:
* [[Mohanbir Sawhney, Robert C. Wolcott, and Inigo Arroniz, “The twelve different ways for companies to innovate”|/static/files/MBI/Module%208/61695-12WaysToInnovate.pdf]], MIT Sloan Management Review, Spring 2006, Vol. 47, No. 3, pages 75-81

Questions for the case study:
1. In what ways does Tesco.com expect to benefit from its online initiative?
2. How could Tesco leverage the data it gets from its loyalty “Clubcard” program?
3. Which strategic decisions did Tesco make and how did these decisions contribute to the success of Tesco’s multi-channel retailing business? How about the business model they used for their multi-channel retailing?
4. What recommendations would you make to Tesco.com management in order to sustain the company’s competitive advantage?

Summary:
[[M8-S1 - Reading - Strategies for E-Business - Chapter 1]]
[[M8-S1 - Reading - Strategies for E-Business - Chapter 2]]
[[M8-S1 - Reading - Strategies for E-Business - Chapter 3 - External Analysis]]

[[M8-S1 - Reading - Sawhney - The 12 Different Ways for Companies to Innovate]]
[[M8-S1 - Session Notes]]
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businessmodelling_public
created
Sat, 06 Nov 2010 13:44:05 GMT
creator
dirkjan
modified
Sat, 06 Nov 2010 13:44:05 GMT
modifier
dirkjan
tags
Business
M8
Modelling
creator
dirkjan