Discussed a case with company 'ABC' with a 'herbalife' or 'tupperware' like business model with 150000 agents and a turnover of 150000 agents. The EU would hold this company responsible to pay taxes over a portion of revenue generated through these agents. An earlier agreement a 58% consumption of own use was considered reasonable.

How would you tackle this case: Brainstorm in our team was to use the [[5 why an how technique]]:
* 5 Why and How?
** Who?
*** Sampling
**** Stratify for geography, revenue
** What?
** At what margin did you sell?
*** Product consumption
**** How frequently do you use the product?
*** What is the shelf life time?
*** Agent revenue
**** How much is for own use?
**** How much to famility and friends?
**** How much are you able to sell to new customers?
**** How much did you sell to a reseller?
**** How much do you give away?
**** Did you buy the products directly from ABC?
**** How many product did you sell?
**** How much products did you buy?
**** How many product did you sell at reduced price?
**** How much of your stock got stolen?
**** How many customers do you have?
**** How much of the
** Where?
** Why?
** How?

Key points from the session:
* How to get the data?
* What is the average 'own use'?
* What is the variance on the average?
* What is the 95% [[Confidence interval]]?
* Tax authorities would argue that the average would be closer to the left tail of the distribution.
Fri, 10 Jun 2011 09:25:02 GMT
Fri, 10 Jun 2011 09:25:02 GMT