Learning objective
* What are your large competitors' response options?
Session preparation
Read the [[MCI Friends & Family case|/static/files/MBI/Module%205/MCI%20F&F.pdf]]
Questions to consider:
* What was MCI's strategic positioning?
* What factors led to MCI's success?
* How effective was AT&T's response?

[[M5-S7 - Case - Attacker's advantage - MCI]]
[[M5-S7 - Case - Attacker's advantage - MCI Notes]]
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mbi_public
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Sat, 06 Nov 2010 14:51:09 GMT
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dirkjan
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Sat, 06 Nov 2010 14:51:09 GMT
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dirkjan
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dirkjan