Browse the [[slide handouts|/static/files/MBI/Module%205/mbi02.5_002.pdf]]: 
Learning objective
* Understanding strategic positioning
* Method for developing products and services that customers value
Session preparation
Read the [[Halalati case|/static/files/MBI/Module%205/Halalati%20Case.pdf]]
Questions to consider:
* What is the strategic positioning of Easy Jet?
* Why has Easy Jet been so successful?
* What should the strategic positioning of Halalati be?
[[M5-S2 - Case - Halalati]]
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mbi_public
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Sat, 06 Nov 2010 14:49:37 GMT
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dirkjan
modified
Sat, 06 Nov 2010 14:49:37 GMT
modifier
dirkjan
creator
dirkjan