Read the full [[Pixar case|/static/files/MBI/Module%205/pixar.pdf]]

Discussion questions
* What is Pixar particularly good at?
* How do the capabilities of Pixar and Disney differ?

|Attribute|Pixar|Disney|h
|Competence|3D animation software|content creation and creativity|
|Competence|Animation tools and technologies|Marketing and distribution network|
|Competence|Low cost production of animation|Creative advice from Disney’s veterans|
|Brand|Developing|Established|
|Merchandising|Locked out|Fully owned|
|Size|Small|Huge|
|Founded|In 1984 as spin off from Lukas Films||

Revenue streams:
# Renderman licenses
# Computer Aided Animation Production System

Steve Jobs realized that software licensing alone would not be sufficient and decided to move towards content creation for 3rd parties. The next step after a small animation and commercials was the first full film:

In July 1991, Pixar signed a three film deal. The deal stipulated that Disney would fund the production and promotion costs and Pixar would earn a modest percentage of box-office and
video sales gross revenues. Pixar’s share in the deal was estimated to amount to approximately10 – 15% of the film profits, depending on the sales levels achieved. The strangling contracts with Disney limitted Pixar's profitability.
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marketing_public
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Sat, 26 Feb 2011 22:26:38 GMT
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dirkjan
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Sat, 26 Feb 2011 22:26:38 GMT
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dirkjan
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Case
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dirkjan