Read the full [[Lyncée Tec case|/static/files/MBI/Module%205/LynceeTec.pdf]]


* Q:How strong are the legal mechanisms protecting Lyncée Tec's technology?
** 3 patents, 2 of which are shared with the founding university
* Q:How easy would it be for a competitor to copy Lyncée Tec's product / service?
** By Emeries own assesment: easy to copy with the right amount of capital.
* Q:How bright are Lyncée tec's long terms prospects?
** Their biggest limiting factor is the distribution channel. They should partner with a bigger firm

''The product''
# Holographic microscope
# Laser type source, digital camera, etc
# DHM Software
## Interlock feature

''Key features''
* Real time imaging
* Strictly non-invasive observation
* Easy to perform measurement

At low production costs. The numerical approach in the software was protected by three patents.

''Competition''

|Technology|Disadvantage|h
|SEM|Invasive|
|AFM|Invasive|
|High end optical microscopy|High costs|
|Contact Probe Systems|Speed|
<html>
<img src="/static/files/MBI/Module%205/LynceeTec_competitionlandscape.PNG" width="300" /> 
</html>

''Markets''
# Micro optics
# MEMS/MOEMS
# Surface analysis
# Biochips

''Market size''
~ \$1.5B
Extensive market research was done (field research at 100 customers, 400 phone calls)

Forecasts unit sales in 4 value streams:
# Feasibility studies
# Customization
# Final assembly and delivery sale of the instrument
# After sales services
bag
marketing_public
created
Sat, 06 Nov 2010 14:55:00 GMT
creator
dirkjan
modified
Sat, 06 Nov 2010 14:55:00 GMT
modifier
dirkjan
tags
Case
M5
creator
dirkjan