Session purpose
* To understand and apply the steps towards getting funding for your new technology venture:ase
** Identifying the market
** Selecting the key customers
** Analyzing the requirements
** Developing the business solution
** Presenting and negotiating
Case work
* Prepare and present the elevator pitch
* Get feedback from your “investors” panel

Session preparation
* [[M4-S5 - Reading - Dissel, M.C., (2007) Selling new technologies: Making a convincing business case]]

[[M4-S5 - Session notes - Consultative versus Manipulative Sales]]
[[M4-S5 - Session notes - Communication]]
[[M4-S5 - Session notes - Pitches]]
bag
mbi_public
created
Mon, 27 Dec 2010 18:05:55 GMT
creator
dirkjan
modified
Mon, 27 Dec 2010 18:05:55 GMT
modifier
dirkjan
creator
dirkjan