Read the full case [[here|/static/files/MBI/Module%2021/Xerox%20and%20Fuji%20Xerox.pdf]] !Learning objective * Assess the conditions under which alliances are suitable entry modes *Understand how alliances affect knowledge and R&D capabilities, especially in high-technology businesses !Session Preparation Xerox is a quintessential example of the use and consequences, intended and unintended, of alliances to achieve fast venture expansion. We may think of Xerox as a large, mature company now, but the case covers a long time period from Xerox’ breakthrough innovation and takeoff to global expansion. There are plenty of lessons here for contemporary startups. !Questions to consider * What role has Fuji Xerox played in Xerox’s global strategy? How do you expect this role to change in the future? * Is Fuji Xerox a successful joint venture in 1990? How do you measure its performance? Please be as specific as possible. * What were the key success factors in this alliance in the past? Do you expect these factors to change in the future? * Consider the options for reorganization listed in Exhibit 11. Select one option in each functional area and be prepared to explain why you prefer it over the others. General and personal questions: * To what extent is my venture involved in collaborations and alliances at this time? What alliances would be required to advance my venture? * What are the pros (advantages) and cons (disadvantages) of alliances for my venture? What are the main risks we would need to manage in this area?