The session discussed the summary of [[this|http://www.economist.com/node/10496684]] article:

There are 5 strategies to become a multinational:
# Taking a brand global
# Taking a technology global
# Global leadership in a narrow technology
# New or better business model
# Taking natural resources global with top marketing and distribution

Listen to the audio:
<<tiddler [[M21-S5 - Audio - The Challengers]]>>
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Fri, 06 Jan 2012 18:54:41 GMT
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dirkjan
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Fri, 06 Jan 2012 18:54:41 GMT
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dirkjan
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dirkjan